- 01. Lesson Introduction
- 02. Scenario Description
- 03. Building a Funnel
- 04. Building a Funnel - Discussion
- 05. Deciding on Metrics - Part I
- 06. Deciding on Metrics - Part II
- 07. Deciding on Metrics - Discussion
- 08. Experiment Sizing
- 09. Experiment Sizing - Discussion
- 10. Validity, Bias, and Ethics - Discussion
- 11. Analyze Data
- 12. Draw Conclusions
- 13. Draw Conclusions - Discussion
- 14. Lesson Conclusion